Word: tillinghast
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Dates: during 1970-1979
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...days ago, four airline chiefs slipped into the White House for an unpublicized hour-long chat with Richard Nixon. Exactly what the quartet -George Keck, president of United, Charles Tillinghast, chairman of TWA, Floyd Hall, president of Eastern and George Spater, chairman and president of American-told the President is supposed to be secret. Anyone who can read a profit-and-loss statement, however, will have little trouble guessing what the meeting was about. The airline chiefs complained to Nixon that their industry is in its worst financial mess since the introduction of passenger jets in the late 1950s...
...selling his goods. The latest device for doing both at once is to give the corporate chief star billing in his company's ads. Wells, Rich, Greene popularized the idea last year by creating a television commercial for Trans World Airlines featuring the company's chairman, Charles Tillinghast Jr., who gave an elder-statesmanly address on the advantages of flying his line. Next, Wells. Rich turned out a print and television campaign for American Motors Corp. that focused on Chairman Roy Chapin Jr. stressing the moderate prices of AMC models lined up behind him. Soon other chief executives...
...about and the direction their work is taking. It gives the reader a firm impression of the artists as well as the particular work under review, which is especially helpful when the author's name may sound only vaguely familiar. Particularly good were Jonathan Galassi's review of Richard Tillinghast and Peggy Rizza on Galway Kinnell. Their excitement over these authors was gracefully communicated and easily received; it can't help but make the reader interested in finding out more about their works. As a whole, the reviews are instrumental in giving a clearer picture of what's going...