Word: tillinghast
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...Wall Street analysts figure that TWA will earn $30 million this year. TWA carried out an aggressive cost-cutting program, laying off 4,000 employees and dropping a number of minor passenger services-like eyeshades on night flights. No further economy moves have been announced, but TWA Chairman Charles Tillinghast cautions that "both TWA and the industry are still far from out of the woods...
...Pratt & Whitney engines gushed black smoke, smearing the blue sky like a grease pencil. Two minutes later an Indianapolis-bound 727 with the same type of engines followed suit-but without trailing any visible wake. "That's quite a difference," Nixon beamed to TWA Chairman Charles C. Tillinghast Jr. standing beside him. "That's very good...
...Tillinghast staged the demonstration to show the industry's progress in curbing air pollution by modifying jet-engine combustion chambers to burn a leaner fuel on takeoff. This eliminates smoke, though not invisible gases like carbon monoxide. TWA is spending $2,000,000 to alter its engines this way; all U.S. airlines are pledged to achieve smokeless takeoffs by 1973, which may cost the lines as much as $100 million...
...days ago, four airline chiefs slipped into the White House for an unpublicized hour-long chat with Richard Nixon. Exactly what the quartet -George Keck, president of United, Charles Tillinghast, chairman of TWA, Floyd Hall, president of Eastern and George Spater, chairman and president of American-told the President is supposed to be secret. Anyone who can read a profit-and-loss statement, however, will have little trouble guessing what the meeting was about. The airline chiefs complained to Nixon that their industry is in its worst financial mess since the introduction of passenger jets in the late 1950s...
...selling his goods. The latest device for doing both at once is to give the corporate chief star billing in his company's ads. Wells, Rich, Greene popularized the idea last year by creating a television commercial for Trans World Airlines featuring the company's chairman, Charles Tillinghast Jr., who gave an elder-statesmanly address on the advantages of flying his line. Next, Wells. Rich turned out a print and television campaign for American Motors Corp. that focused on Chairman Roy Chapin Jr. stressing the moderate prices of AMC models lined up behind him. Soon other chief executives...