Word: tilting
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Dates: during 1940-1949
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...Chicago's least-known citizens is short, silver-haired Charles Arthur Tilt, 65, who lives in a swanky Gold Coast apartment, is an expert yachtsman, golfer and skeetshooter, is the owner of a cannon-cracker temper. He is also founder, mainspring and president of smart Diamond T Motor Car Co., which last week estimated its 1942 sales 125% over last year to a record $100,000,000. Diamond T had just announced nine months' profits up 45% to $1,063,000-quite a contrast to the 34% drop in the combined profits of competitors, Mack Trucks and Yellow...
...Beginnings. For these startling gains all credit goes to Art Tilt, who has a seventh sense for what truckmen will buy, has manufactured motor vehicles longer than anyone else except Henry Ford. Art started Diamond T (Diamond for quality; T for Tilt) 38 years ago in the rear of a one-story Chicago garage. Brash and bossy, Art ignored most truckmaker traditions, did whatever he wanted to. It worked. Before World War I Diamond T had a national reputation; then its military trucks gave it an international reputation...
Diamond T had bumps aplenty during the fierce competition of the early '20s, but Tilt pulled through by reinforcing his dealer setup, pioneering high-speed trucks, heavy-duty engines, full-floating axles, other engineering improvements. Always a bug on style and comfort, Art snagged many a sale with cosy, heated, cabs, flashy nickel radiators, etc. And Diamond T broadened its line, in 1940 had 40 models ranging from one-ton panel deliveries to giant 15-tonners...
Leading the Stahlmen's attack will be Ernie Mannino, who stood out as the squad's high scorer in the recent defeat at the hands of M.I.T. Dick Warron and Reed Moyer, who made eight and seven points apiece in the tilt with the Coast guard, will lend their capable support...
...post season bowl game hinges on the outcome of today's tilt, but the undefeated Massasoits expect plenty of opposition from the Mohawks according to Duble, who sees plenty of action coming when the championship of Dexter School hangs in the balance...