Word: timberland
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Dates: during 2000-2009
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...year-old son of a comic-book artist, he is a college dropout, a self-taught physicist and mechanical engineer with a handful of honorary doctorates, a multimillionaire who wears the same outfit for every occasion: blue jeans, a blue work shirt and a pair of Timberland boots. With the accent of his native Long Island, he speaks slowly, passionately--and endlessly. "If you ask Dean the time," Doerr chides, "he'll first explain the theory of general relativity, then how to build an atomic clock, and then, maybe, he'll tell you what time...
...year-old son of a comic-book artist, he is a college dropout, a self-taught physicist and mechanical engineer with a handful of honorary doctorates, a multimillionaire who wears the same outfit for every occasion: blue jeans, a blue work shirt and a pair of Timberland boots. With the accent of his native Long Island, he speaks slowly, passionately--and endlessly. "If you ask Dean the time," Doerr chides, "he'll first explain the theory of general relativity, then how to build an atomic clock, and then, maybe, he'll tell you what time...
...five times as many ruggeds as semi-ruggeds a few years ago, now it's selling about equal amounts of the two. There's no doubt a bit of tech machismo is at work: ruggedized laptops exude the same cool as a Land Rover in a suburban driveway or Timberland boots at a backyard barbecue...
...allowance of 40 hours of paid time off each year for community service helped sell Laura Wagner on joining outdoor- footwear manufacturer Timberland two years ago. Wagner, 27, a customer-service representative, has cleared trails in state parks around the company's Stratham, N.H., headquarters and picked up litter on the beach in her neighborhood in Ogunquit, Maine, all on company time. This perk, which was first offered in 1992, is promoted at job fairs and on the company's website, says Ken Freitas, vice president of marketing for social enterprise. According to Freitas, 90% of those being considered...
...fortunes of the likes of Ralph Lauren, Tommy Hilfiger and Timberland over the past decade are testimony to the power of hip-hop as American taste-maker. Initially, the effect is achieved by unsolicited appropriation - Ralph Lauren's ads were full of white preppies, but that didn't stop the hip-hop generation from buying his wares. Lauren's ad agency acknowledged that much by inserting Tyson Beckwith into the preppy mix, launching the career of the first black male supermodel. Hip-hop's power to direct tastes in everything from malt liquor to SUVs is today assiduously courted...