Word: timberland
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...Civil Rights Division is pursuing 28 other slavery investigations, two of which will soon come to trial. In Tyler, Texas, three people are charged with forcing a group of twelve Mexican migrants at gunpoint to replant timberland; that case is scheduled for trial on Oct. 3. In Los Angeles, ten members of an Indonesian family have been charged with arranging the illegal entry into the U.S. of 32 other Indonesians, who were allegedly put to work as domestic servants in California for little...
...company that publishes magazines and books and owns Home Box Office, the largest U.S. pay cable-television service. Since the early '50s, the company has also been in the forest-products business. It entered the field almost by accident, purchasing half a million acres of prime East Texas timberland as part of a long-term drive to find secure paper supplies for its magazines. The forest-products unit grew into a major producer of pulp and paperboard, although it never manufactured paper for the publications. In 1973 Time Inc. acquired Temple Industries, a large Texas producer of building products...
...Sider kicked back with a lawsuit filed in Massachusetts Superior Court, charging that the comparison in the ads was inaccurate. The suit was settled when Timberland agreed to change the text of the ads, but not the headline. Timberland has since filed a suit of its own in the U.S. district court in Concord, N.H., after dis covering that the three sets of patent numbers on the Top-Sider sole had expired in 1955, 1957 and 1959. While Top-Sider has since removed the numbers from its soles, its attorneys contend that the use of the expired patent numbers...
This year Timberland made another advance on the advertising front with a poll of "worldclass sailors" that claimed to show overwhelming preference for its shoe. Crowed the headline: 151 WORLD-CLASS SAILORS PROVE SPERRY TOPSIDER IS LOSING ITS GRIP. Meanwhile, Timberland is happily handing out reprints of a Playboy "Fashion Guide" interview in which Conservative Columnist William F. Buckley Jr., a transatlantic sailor who always tries to put his right foot forward, calls Timberland's product "the world's most comfortable shoe." To prove that Timberland's popularity cuts across political lines, the accompanying letter notes that...
Sperry has been trying to stay above the fray by ignoring Timberland's offensive. Sperry's ads stress the "classic" and "traditional" aspects of its shoe. After all, it really is just not preppie to pay much attention to the competition...