Word: timberlands
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...Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole Foods' meteoric rise, despite the high cost of its specialty goods, is testament to that claim. "The relationship with the consumer has to be framed in an eloquent way," says Timberland CEO Jeffrey Swartz. "Whole Foods is the best company in the world at framing that conversation...
...drive to do good can spark innovation. A champion of corporate social activism, Swartz became concerned five years ago about toxic organic compounds in the cements used to bind different materials in shoes. The volatile chemicals are poisonous to laborers and bad for the environment. So he asked Timberland researchers to find a less toxic alternative to those adhesives. As it turned out, Nike, far along on its own journey to environmental responsibility (one that has made it the largest retail consumer of organic cotton), was way ahead in developing viable water-based cements and was willing to share...
...never met anyone who wears the clothes she makes. For nearly two years the 20-year-old rice farmer's daughter has worked at the Chaida Garment Factory in the steamy southern Chinese city of Kaiping, stitching seams on winter jackets for such companies as Timberland. Amid the clatter of sewing machines, surrounded by mountains of down vests headed for the U.S., Liu tries to imagine the people whose wardrobes have given her a job. "They must be very tall and very rich," she muses. "But beyond that, I really can't picture what their lives are like...
...freedoms of life away from their parents: wet towels snap, clusters of card players shriek and giggle. Liu doesn't expect to sew seams forever. In two years she hopes to save enough to study for a better job and move on. "Who knows," she says, gazing at a Timberland vest, "someday maybe I'll meet someone who wears one of these." If that ever happens, perhaps they will be friends. --Reported by Hannah Beech/Shanghai, Chaim Estulin/Hong Kong, Matthew Forney/Beijing, Susan Jakes/ Kaiping and Elaine Shannon/Washington...
...through the woods with the Timberland Trail Lizards ($110; timber land.com) A thick rubber cap near the toe and saddle near the mid-foot help clear brush on the trail, while lightweight Gore-Tex stitching keeps water off your socks...