Word: timberlands
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...invited to a seminar at Source Magazine recently and found out something disturbing from the publication's president. For a while now, Timberland has carved out a large share of the African-American consumer market. It's not a stretch to say that the African-American consumer has made Timberland such a dominant presence in the apparel and footwear market. Imagine my surprise, then, when we were told that Timberland refuses to advertise in Source, a magazine with one of the largest circulations in this market. Furthermore, Timberland doesn't advertise at all in any magazines that target African-Americans...
...Ford stumbled, it was because he wanted to do everything his way. By the late 1920s the company had become so vertically integrated that it was completely self-sufficient. Ford controlled rubber plantations in Brazil, a fleet of ships, a railroad, 16 coal mines, and thousands of acres of timberland and iron-ore mines in Michigan and Minnesota. All this was combined at the gigantic River Rouge plant, a sprawling city of a place where more than 100,000 men worked...
...those Timberland boater shoes with the modified shoelaces...
This ransom is a big one--and likely to be the benchmark for future environmental payoffs involving private timberland. In return for 3,500 acres of ancient redwoods in Humboldt County's Headwaters Grove, the largest old-growth tract still in private hands, and 4,000 acres of additional land, most of it heavily logged, Maxxam Corp. of Houston, Pacific Lumber's owner, will get $250 million from the Federal Government and $210 million from California. At week's end there seemed little doubt that Governor Pete Wilson would sign the payment bill. Maxxam, controlled by Hurwitz, was a major...
...adults, the core shoe buyers, haven't forsaken their hightops. The new Air Jordan XIIIs are a hit. But kids have extended their shoe buying over a wider range of styles: Vans, Airwalks, Skechers and Lugz for the skateboard dudes and the hip-hop crowd; outdoor brands such as Timberland for everyone. Reebok estimates that 15% to 20% of the sneaker business went brown last year...