Word: timeclock
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Dates: during 1950-1959
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Together, L.A.I.'s three top executives quickly organized a number of routes in Italy, bought 16 U.S. war-surplus DC-35, staffed them with able pilots and smart American-style hostesses, lured passengers by a timeclock precision of schedules. In its first year of operation, L.A.I, carried 53,000 passengers; last year, with routes extended through the Mediterranean area (Greece, Turkey, Egypt, Israel, Spain), it carried 98,000, to become Italy's biggest airline. It also piled up a remarkable safety record: more than 5,000,000 miles without a serious accident...
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