Word: timed
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Dates: during 1950-1959
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...time dinner was served, Hostess Holstein had lost all her anxiety, was as calm and unhurried as if a horde of servants had prepared the meal. That, in fact, was just what had happened. Except for the cooking water and seasoning, almost every bite of the appetizing meal she placed before her guests had been washed, cut, peeled, shelled, precooked, mixed and apportioned by "factory maids" long before it reached her hands. After cocktails and hors d'oeuvres (frozen), Mrs. Holstein began her meal with shrimp (frozen) in cocktail sauce (prepared), a green salad (fresh) with Swiss dressing (from...
...Such a time cut was forced by the changing role of U.S. women. Today's housewife not only runs her kitchen, but takes the children to school, picks up her husband at the train, belongs to the P.T.A. and a host of other organizations, reads the latest bestsellers, takes a voice in community affairs. Even more important, more than 20 million U.S. women hold jobs outside the home; they do not want to come home to overtime hours in the kitchen, so need foods that can be prepared quickly and without fuss. For such women processed foods are indispensable...
...retail stores it serves, the industry has changed itself completely to lead, cheer and consolidate the revolution. Canned goods are still the old and tested convenience foods, but such startling gains have been made by mixes, frozen food and instant drinks that one in every three of the time-and labor-saving products was unheard of only ten years...
...instant coffee in an Aerosol can. Seabrook Farms and others put out casserole dishes in plastic bags that can be tossed whole into a pot of water, cooked and served. Before long, Tropicana will introduce concentrated orange drink in an Aerosol can that automatically dispenses a teaspoon at a time for mixing...
...only 61? less than if he had bought the serviced equivalent. The food industry points out that the extra costs of "conveniencing" foods can be considered the expense of maid service. Says Charlie Mortimer: "If you compute the relative costs of the two types of meals versus the time spent by the housewife, the housewife is getting the services of a maid for 45? an hour. My sons pay teen-age baby sitters more than that...