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Word: times (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Paul Newman, superstar, race-car driver and purveyor of his own name-brand salad dressing, has long avoided the big-time endorsement deals that many of his Hollywood peers covet. Too commercial, he was thought to feel. But last week word circulated that the star of Cool Hand Luke and Blaze had agreed to do a TV spot for American Express for a reported $2 million to $5 million. Meryl Streep, another holdout in the celebrity-endorsement sweepstakes, is also believed to be considering a deal with Amex, but corporate officials have refused to comment...

Author: /time Magazine | Title: Advertising: Celluloid Vs. Vinyl | 12/25/1989 | See Source »

...suave belligerence of President Kennedy's Inaugural Address, by his drill sergeant of a high school wrestling coach, by the Marine recruiter looking for a few good men. Men! Ron wants to be one of them, in the nifty new theater called Viet Nam. He hardly has time for a dance at the senior prom -- just a promise of sexual pleasures with sweet Donna (Kyra Sedgwick), deferred till after he has done his duty. After he finds his manhood...

Author: /time Magazine | Title: Cinema: Tom Terrific | 12/25/1989 | See Source »

...year he was in Glen Ridge, N.J., where a knee injury dislodged him from the school wrestling team. He was miserable. Then he auditioned for the Nathan Detroit role in Guys and Dolls and got the part. "It was the first thing in my life for a long, long time that I felt excited about," Cruise says. He announced to his family that he was going to be an actor. Within a year he had a movie part...

Author: /time Magazine | Title: Cinema: Tom Terrific | 12/25/1989 | See Source »

...young actor in the early '80s there was plenty of roles, but mostly in the tits-and-zits teenpix that emulated Porky's. Cruise did time in a dim comedy, Losin' It (1982), about some lads who visit Tijuana to mislay their virginity; he played the sensitive one. From its plot synopsis, Risky Business (1983) promised more of the lame same. An affluent high school senior has an affair with a hooker (Rebecca de Mornay), dunks the family Porsche in Lake Michigan, turns his house into a brothel and still gets into Princeton. Sounds like the Reagan era in miniature...

Author: /time Magazine | Title: Cinema: Tom Terrific | 12/25/1989 | See Source »

Throughout, Stone kept winding Cruise tighter. "I put a lot of pressure on Tom," he says, "maybe too much. I wanted him to read more, visit more hospitals. I wanted him to spend time in that chair, to really feel it. He went to boot camp twice, and I didn't want his foxhole dug by his cousin. At one point I talked him into injecting himself with a solution that would have totally paralyzed him for two days. Then the insurance company -- the killer of all experience -- said no because there was a slight chance that Tom would have...

Author: /time Magazine | Title: Cinema: Tom Terrific | 12/25/1989 | See Source »

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