Word: timex
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Dates: during 1950-1959
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...Timex All-Star Jazz Show (CBS, 8-9 p.m.)." Just like the three previous all-star jam sessions. A real hep crew-Louis Armstrong, Duke Ellington, Dizzy Gillespie, Gene Krupa-blasting out cool tunes...
...repairs -or a more attractive model hits the market. Sales of low-priced ($15 and under) watches climbed from 6,000,000 five years ago to 8,876,000 last year, now hold 52% of the market. The company leading the march: U.S. Time Corp., whose $6.95 to $17 Timex watches have captured almost 23% of the total market...
...other corporations are not so benevolent. The Timex Watch Company last week dropped its sponsorship of Bob Hope's program because the comedian appeared on a show in which a Bulova commercial came on before, not after, the station break. This supposedly associated Hope's name with that of a rival company. In such an atmosphere, programming--in fact a personality--becomes merely an effective way of selling, thus precluding any originality or inventiveness which might endanger this ability...
With its new line, U.S. Time, which grossed about $60 million for the year ended April 30, 1955, will swell production to well over 4,000,000 wrist watches this year, including Timex and Ingersoll brands, Davy Crockett and Mickey Mouse watches, all Sears, Roebuck's Tower brand and all Boy Scout watches. U.S. Time watches sell for $22.95 or under because, says Lehmkuhl, "since there are more Chevvies and Fords on the road than Cadillacs and Lincolns, the well-made, low-priced watch will be dominating the market for some years...