Word: timex
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Dates: during 1960-1969
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...second promotional blurb for local stations and a five-second dance by the NBC peacock-a full 81 seconds, all of them eminently cuttable. Charged the Miami Herald: "It was simply a case of money over matter." As one NBC vice president later confessed, the network had promised Timex, sponsor of Heidi, that the $850,000 special would draw a large children's audience. "We had to cut away," said the vice president. "Otherwise, all the kids would have switched over to Land of the Giants...
...Remember the YoYo? It is back now as the Glow Go, in a $1.50 version with a pair of small batteries that make it light up when it bobs. The Mickey Mouse watch? Staunch Mouseketeers have been willing to pay up to $200 for the campy $4.95 original. Now, Timex has brought out a new $12.95 Mickey Mouse watch and sold 100,000 in the first three weeks...
...supposed to be a little bit safer. Then there's another bar called Frank the Gook's. In Frank the Gook's you can buy anything you want. Lined up with the bottles on the back part of Frank the Gook's bar are all sorts of things. Timex watches, kid gloves, candy bars, workmen's pants, parchesi boards, post of glue. And pasted on the mirror is a little poster "Buy now on our Xmas Lay-A-Way Plan. See Frank or Chester...
...detriment of Bulova's essentially medium-priced (average retail cost: $60) line. On the other hand, the U.S. Time Corp., having found a way to anodize the aluminum cases on cheaper watches to make them resemble gold, was carving out a huge, low-price market with its Timex models. As a result, while the total U.S. market increased by 25%, Bulova's sales were skidding...
Humming. Most important, Henshel complemented the company's basic Bulova watch by introducing two new lines: the low-priced ($10.95 to $29.95) Caravelle, designed to compete with the Timex, and the top-quality Accutron ($125 and up), a battery-powered electronic watch whose tuning-fork action assures precision, makes the timepiece hum instead of tick. So fast did the new lines catch on that Bulova figures their combined dollar-sales volume during the past fiscal year exceeded overall watch sales of either of Bulova's chief U.S. competitors, Elgin and Hamilton. Not content with that, the company further...