Word: timex
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Dates: during 1990-1999
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...world of paging, Motorola has teamed up with Timex to produce the world's first wristwatch alphanumeric pager. More convenient than clipping a standard pager to your belt, the new $130 Beepwear offers a choice between a silent flashing alarm or an audio tone to signal incoming pages. Right now, only the California Good Guys chain is selling the Beepwear line, but these watches will work in any metro area that offers Motorola FLEX coverage; talk to your paging company for details...
DIED. JOHN CAMERON SWAYZE, 89, newscaster turned pitchman; in Sarasota, Florida. Swayze found fame in 1949 "hopscotching the world for headlines" on Camel News Caravan, a network-news prototype. The Kansan later attained pop icondom hawking Timex watches, the ones that would "take a licking and keep on ticking...
...could be a famous living woman, who would you be? I'd say Tina Turner because in Mad Max beyond Thunderdome she had this really cools crossbow thing. Hmm...no, the woman in the Timex commercial. This woman jumps out of an airplane (she's a hard-core skydiver). Her chutes don't open. She smashes into the ground form serious heights, does not die, just bruises her tailbone, and she's still jumping today. And then there's Sigourney Weaver in Alien. But I would say the Timex woman...
...great one, wasn't it, but the Timex 1995 promises to be even better...
...message is as simple as Ivory Soap's classic "It floats." In this case, it glows. Timex introduced a dial that lights up in a commercial so droll that some Saturday Night Live viewers took it for an SNL send-up. Sinatra croons "Strangers in the night . . ." as a smitten firefly hovers over the sparkling watch. Smack! A huge hand suddenly swats at the radiant suitor but misses him, hitting the watch. The disconsolate firefly takes off. The object of his affections "takes a licking and keeps on ticking...