Word: timex
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...Hampshire last February, when the airwaves were filled with talk of Gennifer Flowers and draft records, Clinton proved that he was that rare Timex-watch candidate, who could "take a licking but keep on ticking." Now he has sailed through the primaries, averted new scandals and stands on the cusp of the Democratic nomination. Rather than savoring that triumph, Clinton must now confront the highest hurdle of all: he must reach into himself and find a new way to convince the voters that he has the vision, the verve and the vitality to lead a troubled nation...
...Bless Timex, Rolex and those nasty little Swatches," Ender yelled, as he delivered an impromptu speech on the steps of Widener library. The marchers, dressed all in black, raised their burning candles and repeated the Poo-Bah's words...
...white-smocked scientist. A sepulchral figure grimaces with concentration as, by the power of mind alone, he bends into mangled lumps of metal the fork and the key, then the legs of the table and finally even the chair he is sitting on. Yet the watch barely shudders. "Timex," intones an announcer. "It takes a licking and keeps on ticking." At last, television viewers understand that they have been watching a sly parody of both the famous Timex slogan and the sort of magic act often performed by such self-professed psychics as Uri Geller...
Among the unamused: Geller himself. After the ads aired in 1989, he sued Timex and the advertising firm Fallon McElligott, which created the spot, for a very down-to-earth $8 million. Geller asserted that Timex used the fame of his "psychic abilities" to sell their watches. But last month a New York district court judge threw out four of Geller's five claims, such as the assertion that the ad violated his right to control his own image and publicity. The case will now proceed on the sole claim that Tim Dry, the actor featured in the commercials...
These are the humble makings of a revolution in progress: Macaroni and cheese. Timex watches. Volunteer work. Insulated underwear. Savings accounts. Roseanne. Domestic beer. Local activism. Sleds. Pajamas. Sentimental movies. Primary colors. Mixed-breed dogs. Bicycles. Cloth diapers. Shopping at Wal- Mart. Small-town ways. Iceberg lettuce. Family reunions. Board games. Hang- it-yourself wallpaper. Push-it-yourself lawn mowers. Silly Putty...