Word: timex
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...Lechmere Sales in Cambridge, Mass., Texas Instruments micros that retailed for $525 in 1981 could be had for less than $100. Gemco stores in California were selling Commodore 64 computers for $199 each, two-thirds off their price of six months ago. In Chicago, K mart was unloading tiny Timex Sinclair 1000s, listed last year at $99.95, for $29.97 each...
...price cutting that has bedeviled the bottom portion of the market. Apple and IBM continue to sell full-price personal computers ($1,500 to $4,000) as fast as they can ship them. Even among the low-end companies there have occasionally been flashes of rational pricing strategy. Timex, for example, has systematically reduced its prices on the Timex Sinclair 1000 to help clear the way for more powerful and more expensive models due later this year...
...1950s made it possible to reduce a room-size computer to a silicon chip the size of a pea. And prices kept dropping. In contrast to the $487,000 paid for ENIAC, a top IBM personal computer today costs about $4,000, and some discounters offer a basic Timex-Sinclair 1000 for $77.95. One computer expert illustrates the trend by estimating that if the automobile business had developed like the computer business, a Rolls-Royce would now cost $2.75 and run 3 million miles on a gallon...
...balding, bearded and largely self-taught Sinclair (he passed up the uni versity) kept thinking small. In 1980 he introduced the world's littlest and cheapest personal computer, the Sinclair ZX80. Last September a more sophisticated version of the ZX80 made its debut in the U.S. as the Timex Sinclair 1000 (list price: $99). Since then, the 12-oz. units have been in a race with Commodore for top spot in worldwide computer sales...
...Timex Sinclair 1000 ($99). This tiny toy is good for dipping one's toes into the micro revolution and not much more. It will play video games with boxy, black-and-white graphics and speaks only one language: BASIC. A buttonless "membrane" keyboard is well designed for learning the fundamentals of computer programming, but for written work it is a step down from the old typewriter. With 600,000 sold in 1982 alone, there is sure to be more software on the shelves soon. A more powerful model that speaks child-oriented Logo is expected out this spring...