Word: timing
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Dates: during 1960-1969
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...TIME'S Sept. 5 issue with New York's go-go Mets on its cover was hardly off the presses before the letters started pouring in. "I winced," groaned one New Yorker. "A TIME cover has so often been a hex. Let's hope the Mets survive your curse." Chuckled a Chicagoan, whose Cubs were then still in first place: "Many thanks for the 'kiss of death' cover story on the Mets." Shortly thereafter, the Mets swept a three-game series with the Cubs, and the rest is glorious history. Cartoonist Willard Mullin, who drew...
...notion that a TIME SPORT cover is a jinx dates back to the 1930s-possibly to the day in 1936 when a spectacular rookie named Joe DiMaggio went 0 for 5 at the plate and flubbed two easy chances in the field just as his portrait appeared on TIME'S cover. Long-memoried readers sometimes remind us that Leo Durocher's year-long banishment from baseball started with his cover in April 1947, that Golfer Ben Hogan lost the Los Angeles Open the week of his cover in 1949 and that undefeated Navy was stunningly upset by S.M.U...
...most of the nation, TIME correspondents found that the size and vitality of the M-day turnout exceeded dispassionate expectations. Even in the Midwestern heartland, reported Chicago Bureau Chief Champ Clark, "so many of these folks?far from being professional liberals or agitators or youths simply trying to avoid the draft?were pure, straight middle-class adults who had simply decided, in their own pure, straight middle-class way, that it was time for the U.S. to get the hell out of the war in Viet...
...found, face to face, that they had a common cause. Those who participated actively may be only the visibly restive; many sympathizers and many others merely interested watched the day's events unfold on television. "Probably the majority of the country were touched in some way by the outpouring," TIME Washington Bureau Chief Hugh Sidey concluded. "It was the collection of smaller events in the churches, the schools, the town halls and on the sidewalks that gave M-day its meaning...
...ideas were not necessarily new, but they stimulated talk and thought. In Lewiston, Me., Senator Edmund Muskie called for a standstill ceasefire, followed by orderly U.S. troop withdrawal. Senator Edward Kennedy muted the tone of his earlier criticism of the war to suit the Moratorium mood; for the first time, he asked that the President announce a fixed schedule for pulling out all ground combat forces within a year and all remaining Air Force and Army personnel by the end of 1972. In Washington, former U.N. Ambassador Arthur Goldberg came out for an immediate end to all U.S. offensive military...