Word: timing
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Dates: during 2000-2009
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...TIME's Cartoons of the Week...
...Applying cutting-edge science, TIME set out to determine which manufacturer's chocolates boast the brightest commercial prospects and the greatest potential for in-mouth mash-ups. Handpicked and blindfolded, our tasters came from countries representing a third of the global chocolate market. The group of six was also split evenly between men and women and between the U.S. and the U.K. (One of the male tasters boasts dual nationality but was deemed British by virtue of his having eaten most of his chocolate here...
...Until now, the merits of the potential bids have all come down to numbers and finances and markets. But analysts and shareholders may have been ignoring the obvious as they ponder which company might get to swallow Cadbury whole. Thankfully, TIME has come up with a fail-safe measure of judging possible dueling bids: the taste of the rival companies' products...
...popular chocolates shaped like triangles or trapezoids - the Kit Kat from Nestlé just beat out Hershey's Kisses, an entrant at a slight disadvantage because voters had to imagine how they tasted after the local convenience store sold out of them. (That may have been for the best: TIME's test generated a deluge of opinions about where the best chocolate comes from. The bottom line on the Old World side of the Atlantic: big selling American chocolate is sour, powdery and generally inferior to European chocolate...
...TIME's Pictures of the Week...