Word: timing
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Dates: during 2000-2009
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...December, there must be frost in the air, gingerbread in the oven and - right on time - Bill O'Reilly and other defenders of Christmas bemoaning the prevalence of the greeting "Happy Holidays," as opposed to "Merry Christmas...
...giving of a commercial Christmas. Through a savvy viral video and marketing effort, the so-called Advent Conspiracy movement has exploded. Hundreds of churches on four continents and in at least 17 countries have signed up to participate. The Advent Conspiracy video has been viewed more than a million times on YouTube, and the movement boasts nearly 45,000 fans on Facebook. Baseball superstar Albert Pujols is a supporter - he spoke at a church event in St. Louis, Mo., to endorse the effort. (See TIME's video "Bethlehem's Complicated Christmas...
...like Christmas," he says, adding, "That's sort of bad if you're a pastor." Instead of helping their congregations focus on the season of Advent and prepare to celebrate the birth of Christ, the pastors found themselves competing with a secular consumerism that made December the hardest time to make their message heard...
...TIME's Holiday Gift Guide...
...help reach a goal of $4.5 million. Then Roberts dropped a bombshell. If donations fell short, said the preacher, God would strike him down. "I'm asking you to help extend my life," he said. "We're at the point where God could call Oral Roberts home in March." TIME's story on the incident was headlined, "Your Money or His Life...