Word: timing
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...Cola Wars" of the mid-1980s was a dark time for the soft drink industry. Pepsi and Coke were engaged in a battle for supremacy of the two-liter landscape, using any means possible to bury one another. First, they tussled over celebrity endorsers (George Michael, Elton John for Coke; Madonna, Michael Jackson for Pepsi), and then they began airing negative ads. Pepsi launched its massively successful "Pepsi Challenge" commercials, showing real people choosing Pepsi over Coke in blind taste tests. Coke responded with a parody ad in which a chimpanzee was offered the choice of both soft drinks...
...dueling companies, Ryanair and easyJet, have always had an intense rivalry, but in recent weeks, the backbiting between the bargain-basement airlines has gotten ugly - and personal. The fighting began when Ryanair launched an ad earlier this year accusing London-based easyJet of trying to hide its on-time flight statistics and depicting the airline's founder, Stelios Haji-Ioannou, with an elongated Pinocchio nose. The Greek-born tycoon was not amused. In a statement last month, he lashed out at Ryanair boss Michael O'Leary and said he would sue. "I am not a liar. That is libelous...
...Leary, who once said that swine flu was only a risk for Asians and Mexicans "living in slums," went on the offensive. In his own statement on March 15, he questioned why, if easyJet values punctuality as its website claims, the airline hasn't published its weekly on-time flight ratings since last April. "Like all spoilt children, [Haji-Ioannou] laps up the attention of being Mr. easyJet, but he can't take the criticism, even when in this case it's valid," he said in his message. Then things got truly bizarre. O'Leary reiterated an earlier challenge...
...taking more of a sober approach. Stelios is not going to take O'Leary up on his sumo wrestling offer." Still, Strickland says, both companies are well aware that a healthy rivalry can be good for business: "It certainly raises the profiles of both companies." (Read a TIME story on Stelios...