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That primal push-pull is at work during wars, natural disasters and any other time our hides are on the line. It was perhaps never more poignantly played out than during the two greatest maritime disasters in history: the sinking of the Titanic and the Lusitania. A team of behavioral economists from Switzerland and Australia have published a new paper in the Proceedings of the National Academy of Sciences (PNAS) that takes an imaginative new look at who survived and who perished aboard the two ships, and what the demographics of death say about how well social norms hold...

Author: /time Magazine | Title: Titanic vs. Lusitania: How People Behave in a Disaster | 3/3/2010 | See Source »

...group: all third-class passengers age 35 or older who were traveling with no children. The researchers figured that these were the people who faced the greatest likelihood of death because they were old enough, unfit enough and deep enough below the decks to have a hard time making it to a lifeboat. What's more, traveling without children may have made them slightly less motivated to struggle for survival and made other people less likely to let them pass. This demographic slice then became the so-called reference group, and the survival rates of all the other passenger groups...

Author: /time Magazine | Title: Titanic vs. Lusitania: How People Behave in a Disaster | 3/3/2010 | See Source »

There were a lot of factors behind these two distinct survival profiles - the most significant being time. Most shipwrecks are comparatively slow-motion disasters, but there are varying degrees of slow. The Lusitania slipped below the waves a scant 18 min. after the German torpedo hit it. The Titanic stayed afloat for 2 hr. 40 min. - and human behavior differed accordingly. On the Lusitania, the authors of the new paper wrote, "the short-run flight impulse dominated behavior. On the slowly sinking Titanic, there was time for socially determined behavioral patterns to reemerge...

Author: /time Magazine | Title: Titanic vs. Lusitania: How People Behave in a Disaster | 3/3/2010 | See Source »

Once that happened aboard the Titanic, there were officers present to restore a relative sense of order and to disseminate information about what had just happened and what needed to be done next. Contemporary evacuation experts know that rapid communication of accurate information is critical in such emergencies. (See TIME's health and medicine covers...

Author: /time Magazine | Title: Titanic vs. Lusitania: How People Behave in a Disaster | 3/3/2010 | See Source »

Other variables beyond the question of time played important roles too. The Lusitania's passengers may have been more prone to stampede than those aboard the Titanic because they were traveling in wartime and were aware that they could come under attack at any moment. The very nature of the attack that sank the Lusitania - the sudden concussion of a torpedo, compared to the slow grinding of an iceberg - would also be likelier to spark panic. Finally, there was the simple fact that everyone aboard the Lusitania was aware of what had happened to the Titanic just three years earlier...

Author: /time Magazine | Title: Titanic vs. Lusitania: How People Behave in a Disaster | 3/3/2010 | See Source »

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