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...What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails...

Author: /time Magazine | Title: Tapping into India's Growing Alcohol Market | 12/23/2009 | See Source »

Gelato is the ultimate refinement of a Mediterranean flavored-ice tradition that supposedly dates back to the ancient Egyptians. In the past half-century, Italians have designed machines - engineered and produced in the same region as Ferraris and Lamborghinis - that can produce ever tinier crystals of ice, allowing for less water, less air and more taste. (See pictures of Gelato University...

Author: /time Magazine | Title: Gelato U. | 11/9/2009 | See Source »

...good news - at least from a city-planning point of view - is that McMansions are ready-made to be broken into tinier living spaces. Each bedroom typically has its own bathroom, voluminous basements often offer a second kitchen, and garages comfortably fit three or four cars. See pictures of Americans at home...

Author: /time Magazine | Title: Reinventing the McMansion | 9/28/2009 | See Source »

...along. From Kokomo, to Don’t Worry Baby, to Surfer Girl, concert-goers mouthed the lyrics, bopped around, and abandoned their stiff, Bostonian selves long enough to revel in the musical sun. A tiny girl—maybe eight—grabbed the hands of an even tinier boy, and they twisted ‘til the cows came home. Teenagers lounged in the grass by the Charles, 50-somethings waved their hands in the air, fathers danced with daughters on their shoulders. It didn’t matter that we were too far away to hear...

Author: By Molly M. Strauss | Title: California Girl | 8/12/2009 | See Source »

Increasingly, nanoengineers are working to develop medical devices, batteries, electrical switches and more made up of microscopic parts that float above one another on thin films of other materials. This increases efficiency, reduces friction and allows the hardware to be built to finer tolerances and tinier sizes. Design them small enough, and you can put them in microscopically tiny places machinery could never go before. "When you understand the forces you're manipulating," says Parsegian, "you can design efficiently at the nanometer scale...

Author: /time Magazine | Title: Learning More About Levitation | 1/7/2009 | See Source »

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