Word: tinkerers
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Another area of concern is that GE might interfere with NBC News. On that score Welch offered reassurance. Said he: "The traditional independence of NBC's news operations will be maintained." Nor is GE likely to second-guess Tinker's judgment about what TV shows Americans will be watching. Tinker welcomed the merger, suggesting that GE's financial resources would help NBC in the battle of the networks. "We had a supportive parent in RCA," he said, "and now we'll gain an even stronger parent." Of course, NBC is merely returning to the parent that helped nurture it more...
These small, low-risk economic bodies, which have sprouted throughout China, are an important component of Deng Xiaoping's second revolution. They serve as manageable guinea pigs, where the authorities can tinker with flexible production lines or even try out such foreign devices as stockholding and mergers. "We have a saying," explains Shen Yuanlong, director of the Peking- based State Administration for Industry and Commerce, " 'A small boat can turn back more easily...
From the beginning, Tinker made the equally enticing promise that NBC would give the audience time to find good new shows. That patience was frequently tested in Tinker's first two years. Before it won eight Emmys in September 1981, Hill Street regularly dwelled in the lowest-rating's precinct. During the fall of 1982, Cheers was dead last, and Co-Producer Les Charles wondered % if "maybe we should call NBC and tell them it'll get better. Instead we got calls from Brandon saying, 'Don't worry. We'll give it time.' " Soon after Family Ties made its debut...
...grab that laurel this season? Tinker and Tartikoff are pinning many of their hopes on Amazing Stories, which is slotted on Sundays at 8 p.m. against CBS's Top Ten sleuth game, Murder, She Wrote. Traditionally, notes Tinker, "people go to CBS for 60 Minutes, and many of them just sit there all night long, through some rather indifferent programming. With Amazing Stories we're asking them to get up and change that dial. And if we do hear the thunder of dials across the land, the whole face of Sunday night will change, because maybe they won't come...
...still abysmal, but its share of women in the 18 to 49 age group now rivals CBS's. Each week Tartikoff hosts a "Santa Barbara lunch," in which he and his staff watch the network's newest soap and discuss how it and other daytime fare can be improved. Tinker knows habits die hard among the soap watchers. "It's like turning an ocean liner around," he says...