Word: tinkerers
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...networks make money by selling viewers, in bulk and by demographics, to advertisers; NBC has done this so successfully that, since Grant Tinker was named chairman of the network in 1981, an estimated $5 million of red ink has been alchemized into a projected $200 million profit for 1985. But what has NBC sold viewers on? Mostly a feast of slick weekly series in three broad categories: the traditional situation comedy, led by last season's phenom The Cosby Show (2nd in the yearlong Nielsen ratings to CBS's Dallas) and including Family Ties (3rd), Cheers (9th), Night Court (19th...
...Tinker: "To work at something clumsily or imperfectly . . . to batter, maul." So says the Oxford English Dictionary. To their horror, the British publishers of the esteemed lexicon found last week that the definition applies to two of their own dictionaries. Editors in the Soviet Union have prepared special editions of the dictionaries that put political isms through a prism. Thus socialism, which is defined in the British editions as "a theory or policy of social organization . . ." in the Soviet version has become a "system which is replacing capitalism." And capitalism? Well, that is "an economic and social system based...
...drugs are created by underground chemists who tinker with the molecular structure of illegal narcotics to produce variants that are not explicitly banned by federal law. Thus it is legal to make and use designer drugs. But it is by no means safe, as those who toyed with MPTP have learned...
Network TV is a notoriously cyclical business, and few industry observers expect ABC's troubles to last. "What ABC has done this past season is what NBC did the season before--make a lot of bad choices," says NBC Chairman Grant Tinker. "It'll take time to turn that ocean liner of bad choices around, but they'll do it." ABC has announced plans to introduce a spin-off of Dynasty next fall, and it has several major mini-series in the works, including a ten-hour dramatization of John Jakes' best seller North and South and a 20-hour...
Sawing the ends off his long sticks, fashioning a collage of tape and talcum, Gretzky remains after the others to tinker and think. "If anyone wants Neil Diamond tickets," someone advises the room with a shout, "call Dorothy." Gretzky looks up in puzzlement. "Who's Neil Diamond...