Word: tip
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Dates: during 1940-1949
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...prep school for turning down Oilman George W. Armstrong's proposed endowment with a crackpot list of "white supremacy" strings attached (TIME, Nov. 7). Last week, with $9,314 in the till from well-wishers, Jefferson had enlisted a special fundraiser. He was Vice Admiral Aaron Stanton ("Tip") Merrill, a Pacific task force commander in World War II and onetime chief of Navy public relations...
Chuck Luckman, no man to tip his hand to real estate speculators, went about his project with as much secrecy as if he were making atom bombs out of soap chips. He set up several dummy corporations in New York, Boston and Chicago which began negotiating for parcels of Manhattan land like so many independent operators. The dummy corporations hired ten sets of lawyers, several banks and a covey of real estate scouts, none of whom were told that they were all working for Lever or even the same company. Lever executives who masterminded the deals used 20 unlisted phones...
...houses and 500 apartments for the 1,300 employees to be moved, made reservations in 40 hotels to shelter the vanguard. To fill employees in on New York, Lever's prepared an 80-page guidebook on how and why the move was being made and crammed with shopping tips, subway maps, bus routes and commutation times and fares from the suburbs. Even the printing of this book went on in cloak & dagger fashion. Up until press time, no words which might tip things off appeared in the text (dummy phrases were substituted). At the last moment, the correct words...
...well, brought in at 4,180 ft. near Vernal, Utah, last fortnight. Stewart and his partners (among them: Continental Airlines' President Robert Six; Howard Hughes's ubiquitous agent, Johnny Meyer; and General Aniline & Film's Chairman Jack Frye) had risked $75,000 on a tip Meyer got from a geologist who had previously tipped Meyer and Frank Sinatra to another payoff site (Sinatra's "Crooner No. i" well in Wyoming...
...Hearst papers made a try at spine-chilling; the New York Journal-American ran a half-page picture showing Manhattan engulfed in atomic "waves of death and havoc." Scripps-Howard's Newspaper Enterprise Association dug up an "exclusive" story: RUSSIA HAS 4 ATOM PLANTS. (N.E.A. got the tip from an "escaped Soviet industrial official.") The New York World-Telegram's scareheads on the story overshadowed advice at the bottom of the page, which most of the press had taken: NO REASON FOR ATOM HYSTERIA...