Word: tiparillo
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Dates: during 1960-1969
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...cigar-smoking populace to 18 million. Among them are an estimated 100,000 women, including such well-pouted puffers as Greta Garbo and Edie Adams, who advertises Consolidated's Muriels. The heaviest pitch to women has been made by second-ranked General Cigar ("Should a gentleman offer a Tiparillo to a lady?"), but Consolidated has also acknowledged the market. It's "Have you noticed how many men are smoking cigars?" ads have been discreetly rephrased to "Have you noticed how many people are smoking cigars?" The cigar companies doubt that the feminine market will last, and predict that...
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