Word: tire
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Dates: during 1970-1979
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...Firestone continued to sell a troubled tire...
...making an inferior quality radial tire which will subject us to belt-edge separation at high mileage...
...starred Firestone 500 steel-belted radial was sent to the company's top management by Thomas A. Robertson, Firestone's director of development, in September 1973, one year after production started. Despite his memo, others like it and an epidemic of auto accidents apparently caused by the tire's failing, Firestone over the next five years went ahead to make and sell nearly 24 million 500s at about $50 each. All along, the company insisted that the tire had no safety defects...
Brock persisted. He assembled skeptical experts in February, hung on his wall the Detroit News cartoon showing him as a heavenly messenger hovering with tire and spark plug and saying, "Don't just stand there! Invent something!" And the realities of oil began to change minds. Hundreds of engineers and scientists gathered and debated the prospects. They made out a report that went to the White House, concluding that major breakthroughs in engines, fuels and structures were possible...
...protect fragile permafrost from being rutted by tire tracks, much of the Dempster is built on an elevated roadbed that rises as high as 6 ft. above the terrain. Thus it becomes difficult, as well as illegal, to pull off the highway and pitch a tent for the night, except at the sanctioned sites...