Word: tiredly
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Dates: during 1950-1959
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Thirty years ago, Rubber Baron Harvey Firestone made an agonizing reappraisal of his business, reached a decision: for the first time since he founded the Firestone Tire & Rubber Co. in 1900, he would have to make a low-cost tire. The best way to sell it and still uphold the firm's reputation for quality was with an institutional-type show of good music-which his wife Idabelle adored. So on Monday night, Dec. 3, 1928, The Voice of Firestone crackled out over 41 stations of the NBC network, between Physical Culture Prince and The A. & P. Gypsies. Unlike...
...stage lot in Hollywood plus its eleven-stage studios in Culver City and its valuable stock footage library. The deal-perhaps the most dramatic example yet of TV's upstaging the movies in their own backyard -is being "finalized" with the General Tire & Rubber Co., which bought the RKO properties two years ago from Howard Hughes for $25 million. Desilu plans to devote the studios to more of the kind of TV production that has put RKO out of the movie business...
...agency promptly sent 13 of its 22 salesmen in for the same treatment. Result, according to the agency: eight of the 13 are doing 100% better, two are much better, one a little better, only two showed no improvement. Says one man, who grumpily treated every customer as a "tire kicker," someone who is just killing time: "Now I treat every customer as a potential buyer, and I've been right up in the top five." Says another, who boosted his earnings $300 a month: "I'm not sure exactly what he did. He told me customers...
...other industries are discovering even tougher tasks for the versatile isotopes to perform. Tiremakers long sought a way to control the amount of rubber that goes onto each strand of tire cord. Recently, Industrial Nucleonics Corp. of Columbus, Ohio, one of the top sellers of isotope measuring equipment (1956 sales: $5,000,000), developed a foolproof method. As the tire cord goes through the rubberizing machine, it passes between a capsule of strontium 90 and a radiation counter. If the thickness varies, the detector's reading changes, automatically sets off machinery to adjust the rubber flow. Today...
Until he was 27, Walker earned his living mainly by playing professional football, studied art and did commercial work on the side. He was a semipro at 15, a $40-a-week halfback on Goodyear Tire & Rubber's team at 25, later played for the Cleveland Panthers under the late great Jim Thorpe. About all Walker got out of it was a mashed nose (later straightened) and a fistful of broken fingers. Walker decided to quit and try art fulltime. "I wanted to keep my hands and my head in one piece, and not become a bum like...