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Word: tiredly (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Goodyear Tire & Rubber Co.'s modernization program lifted its earnings from 61? to 68? per share, despite an 8% sales drop. Goodyear has also developed a new process for making "natural" synthetic rubber that should soon free the company from the fluctuating price of natural rubber...

Author: /time Magazine | Title: State of Business: Beating the Cost Bulge | 8/11/1961 | See Source »

...morning broke each workday last week over the pleasant St. Louis suburb of University City, an impish-looking, tire-waisted man gingerly eased himself into a tub of steaming hot water and submerged right up to his jug-handle ears. For most men, the solitary ritual of the tub means a chance to escape for a while from the cares and worries of the world outside-but not for William Henry Mauldin, editorial cartoonist of the St. Louis Post-Dispatch. In Mauldin's cauldron, the heat creates light-in the form of inspiration for his drawing board. The water...

Author: /time Magazine | Title: The Press: Hit It If It's Big | 7/21/1961 | See Source »

...fight was started by the rayon manufacturers in dismay over nylon's inroads into a market that rayon had dominated since it knocked out cotton tire cord after World War II. Developing a new, high-strength rayon called Tyrex, the rayon companies formed an association to promote it, even sent teams to high schools to lecture teenagers on the superiority of Tyrex over nylon. Nylon makers, led by Chemstrand Corp.. fought back not only with advertising but with price cuts. Before long, tire-cord prices dropped so sharply that the rayon makers, working on tighter profit margins, found...

Author: /time Magazine | Title: Marketing: The Nylon-Rayon War | 6/23/1961 | See Source »

...temperatures generated by turnpike driving. And though independent research seems to suggest that Tyrex is strong enough to withstand any normal driving hazard, the nylon message has reached the motorist's ear. In the first quarter of this year, nylon won more than half (51.9%) of the replacement tire market, though it made only the slightest of inroads (from 1.3% to 1.6%) in the new-car business...

Author: /time Magazine | Title: Marketing: The Nylon-Rayon War | 6/23/1961 | See Source »

Dark Horses. Tire manufacturers have an unstated leaning toward nylon, partly because the public is willing to pay up to 10% more for nylon tires. They would also like to see an end to the fight so that they will no longer have to stock duplicate sets of tires. Seiberling Rubber Co. has tried to compromise with a combined nylon-rayon tire that, the company insists, has the advantages of both cords and the disadvantages of neither. Ironically, both nylon and rayon may lose out in the end. Experiments by tire-company researchers suggest that Dacron, Fiberglas or steel...

Author: /time Magazine | Title: Marketing: The Nylon-Rayon War | 6/23/1961 | See Source »

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