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...flight of the Condor may also have accomplished another goal of the I.E.S. Until recently, Peruvian authorities have shown little interest in protecting the Nazca drawings, some of which have already been partially obscured by footprints and tire tracks. Now, inspired by Condor, the mayors of nearby towns have joined in an effort to protect the drawings. Also, the government is looking into the construction of a 30-passenger dirigible to carry tourists who want to view the drawings...

Author: /time Magazine | Title: Science: Nazca Balloonists? | 12/15/1975 | See Source »

Every year around this time, tire dealers across the country look to the sky prayerfully. The sooner heavy snow falls, the more snow tires they can expect to sell. To their dismay, recent winters have been unusually mild; on top of that, seven states have banned the metal-studded tires that accounted for 40% of all snow tires sold in the early 1970s. More states may well enact similar laws on the ground that the metal studs tear up highway surfaces. As a result, snow-tire sales have melted steadily, from 19.1 million tires in 1972 to 17.5 million...

Author: /time Magazine | Title: MARKETING: Sticky Debate | 12/15/1975 | See Source »

...effort to pull the snow-tire market out of its skid, all four major tire manufacturers (Goodyear, B.F. Goodrich, Uniroyal and Firestone) are now promoting new nonstudded winter radial tires. They are made of soft, "sticky" chemical compounds that remain pliable at low temperatures and, according to manufacturers, provide superior traction on ice-and snow-covered roads. In general, they cost slightly more (between $60 and $100 each) than hard-compound radials, but they may not last as long...

Author: /time Magazine | Title: MARKETING: Sticky Debate | 12/15/1975 | See Source »

Just as they see some hope of reversing the sales drop, however, the tire makers have been dealt a heavy blow by none other than their biggest customer, General Motors, which last year bought 15 million tires as original equipment. GM now is giving many drivers of its cars the idea that they do not need snow tires at all. GM claims that the TPC-Spec steel-belted radial tires that are now attached to all newly built GM cars "are designed for year-round traction performance." Tests conducted by GM indicate that on loose or soft-packed snow...

Author: /time Magazine | Title: MARKETING: Sticky Debate | 12/15/1975 | See Source »

...technology that sends it round the globe have become a kind of a presidential hobby, replacing the medicine ball (Hoover) and the stamp collection (F.D.R.). Crew members lather that beautiful plane with Glass Wax before a trip, polish it to a mirror finish with compressed-air buffers and add tire black to the ten wheels. They fill the hold with the tenderest chicken and juiciest steak, packing it all away in dry ice with flawless precision so that each day's meals come up on top in the proper order. On board, far above the world's anguish...

Author: /time Magazine | Title: THE PRESIDENCY by HUGH SIDEY: The Itinerant Chief Executive | 11/24/1975 | See Source »

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