Word: tiredly
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...Tires may not be glamorous, but the brand is a jewel." So says EDOUARD MICHELIN, 41, CEO of the world's leading tiremaker, who is credited with opening up the secretive culture of the company his great-grandfather started in 1889. On the eve of unveiling the firm's latest invention--an airless tire--he spoke with TIME about the French company's latest opportunities and challenges...
MICHELIN: You're right that some markets like cars are fairly flat. But even if you don't sell more SUVs next year, the SUVs on the road will still need new tires. Then there's technology, which creates totally new market segments. We make a five-ton tire for mining equipment. It's as wide as this table, and each tire carries 100 tons. But the big opportunities will be in new markets, like Romania, Mexico, Colombia, Brazil and, of course, China...
MICHELIN: Tires that can run flat. Our Pax system lets you continue to drive for 20 miles at 65 m.p.h. even when a tire is flat. We also have an airless tire. In addition, we are looking at ways that, perhaps in 10 years, the tire will be able to talk to the car, saying "I'm worn out. I need pressure. Be careful; don't steer too fast; the road is slippery...
TIME: How long does it take you to change a tire...
...recent meeting at their new home in the Adams Art Space, Mahfouda passed around his iBook to share a photograph of a “sad snowperson” he had sculpted. As the crowd marveled at his creation, he discussed the feasibility of setting up tire swings on campus...