Word: tiremen
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...Rubber Co. and Firestone cut their tire prices about 10% last week to meet a price cut by B. F. Goodrich Co. This brought the cost of a 6.00 x 16, the most popular tire size, down to $14.40, slightly under the 1941 price. To make things worse for tiremen, independent dealers slashed their prices as low as $11.38 by trimming their normal profit of 25 to 30% down to 10% or less. The reason was simple: there were just too many tires. In the first quarter of 1947, the tire companies produced at a rate of 100 million...
...year capacity) it can recap enough old tires, make enough new ones of reclaimed rubber to meet the irreducible minimum-replacement demand to keep all present cars on the road. But the press underplayed the industry's quid pro quo for the miracle: To achieve it, said the tiremen, every car, truck and bus in the U.S. will have to cut its usual mileage an average of 25% (which means much more than a 25% cut for a lot of nonessential mileage). Moreover, nobody at all can drive more than 40 m.p.h...
Prodded by irate U. S. tiremen, the State Department last week complained about the price of rubber to the British Government-a logical move since the British International Rubber Regulation Committee is quasi-official. Thanks to the committee's restrictive policy, rubber was above 27? per lb., a tenfold increase over its Depression low (TIME, March...
...were good for 15 years ago, but more cars and more mileage per car per year have complemented technological improvements. Current competition is relatively peaceful after years of cut-throat warring among the Big Four. Last week, even before the International Rubber Regulation Committee met in London, U. S. tiremen unanimously and harmoniously raised prices 6%, the fourth boost in nine months...
Only good that Akron could see in the war was the possibility that it might put a stop to the bigger & bigger concessions that important buyers have been demanding-and getting-for the past few months. From now on, tiremen hoped, the list price would be the actual selling price, not a fond wish. In Chicago both Sears, Roebuck & Co. and Montgomery Ward & Co. promptly cut 5% under Firestone's new prices...
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