Word: tiremen
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Dates: during 1940-1949
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...Rubber Co. and Firestone cut their tire prices about 10% last week to meet a price cut by B. F. Goodrich Co. This brought the cost of a 6.00 x 16, the most popular tire size, down to $14.40, slightly under the 1941 price. To make things worse for tiremen, independent dealers slashed their prices as low as $11.38 by trimming their normal profit of 25 to 30% down to 10% or less. The reason was simple: there were just too many tires. In the first quarter of 1947, the tire companies produced at a rate of 100 million...
...year capacity) it can recap enough old tires, make enough new ones of reclaimed rubber to meet the irreducible minimum-replacement demand to keep all present cars on the road. But the press underplayed the industry's quid pro quo for the miracle: To achieve it, said the tiremen, every car, truck and bus in the U.S. will have to cut its usual mileage an average of 25% (which means much more than a 25% cut for a lot of nonessential mileage). Moreover, nobody at all can drive more than 40 m.p.h...
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