Word: tires
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Dates: during 1950-1959
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Like many another U.S. businessman, Goodyear Tire & Rubber Co.'s Chairman Paul W. Litchfield was eager to start producing in Europe's prized hard-currency markets. The Netherlands was out of the question, since Litchfield's arch rival, Goodrich, already had a plant there. So was Belgium, which has two tire plants of its own. With the doleful expression of a jilted suitor, Rubberman Litchfield turned his eyes to the tiny (pop. 300,000) Grand Duchy of Luxembourg...
...strike); its currency, like Belgium's, was freely convertible into dollars. Because trade barriers in the Benelux nations are being broken down, Goodyear could produce in Luxembourg and still sell in Belgium and The Netherlands. The job was to convince Luxembourg that it needed a U.S.-owned tire plant...
Little (5 ft. 3 in.) Frank A. Seiberling liked to be called the "Little Napoleon of Rubber." In 52 years in the business, F.A.'s career had as many patches and punctures as an old inner tube. He founded the Goodyear Tire & Rubber Co. in 1898 with $3,500 borrowed cash, made it the world's biggest tiremaker. But in the 1921 slump he lost control of his company...
...started over again ("A man never hits bottom") with the Seiberling Rubber Co. In six years he boosted it from 330th to seventh place in the industry. An unflagging innovator, Seiberling invented the first tire-building machine, built the first Akron,* the ill-fated airship which exploded at Atlantic City in 1912. Last week F.A. decided the time had come to take things easier. At 90, he retired as chairman of Seiberling, leaving his son, President James P. ("Shorty") Seiberling, 51, to run things alone...
...crucial content. Eliot opened impressively as his persuing game held Gorini to eight points. However, Gorinl came back to take the next two games and then lost out in the fourth as Eliot rallied to gain a 17 to 15 victory. Eliot's offensive sport seemed to tire him and Gorini won the deciding match...