Word: tires
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Dates: during 1970-1979
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...Though he bought the first cycle on a lark, Moran soon decided that the gadgets are dandy exercise machines as well as preparation for an even greater balancing act. "Kids today have to learn that life is full of hard knocks," he says enthusiastically. Besides, the Goodyear Tire & Rubber Co. donates multicolored tires for the cyclers to test, plus tireless promotion. "You might say," explains Moran, "we've gone cycledelic...
This week Europe's biggest and most promising combination since World War II will take place. Britain's Dunlop Co. Ltd. and the Italian-based Pirelli Group will get together to form the world's third largest tire company, which will have 180,000 workers in 210 factories and sales of $2.3 billion, based on 1969 levels. When the totals for 1970 are in, Dunlop-Pirelli may well roll past Firestone, the No. 2 tiremaker, and gain ground on front-running Goodyear. Both American firms have been hurt by the General Motors strike and by economic sluggishness...
With quiet desperation, they are living out a horror story, the seventh age of man. It is strikingly like the first age. They chat a lot, but it is much like babies' babble, unfinished, noncom-municative. They tire easily and plop down like small children at the first available resting place. Mealtime is the pinnacle of the day. In between, they conduct a kind of innocuous sandbox flirtation, brief as a toddler's attention span, with two women inmates, Dandy Nichols and Mona Washbourne, one of whom has a reputation for wetting herself. At odd, unprovoked moments, each...
When Billy spars a few rounds with Ernie in the book's opening scene, the boy feels honored that he has "joined the company of men." In another age, Munger might have been a typical American golden boy, son of a tire recapper and a tireless, depleted mother, himself a gas station attendant, possessed of a muscled torso and a solemn, black-haired girlfriend (later wife) who holds back her sex until he confesses his love. But in 1969, cruising with fellow loafers past drive-ins and hamburger stands, boxing a few stumblebums for the cash it pays, Ernie...
Companies in many other industries are also hurting. Michigan's Kelsey-Hayes Co., which makes auto parts, has laid off 1,000 of its 5,000 workers. Uniroyal, the tire manufacturer, has let 1,900 employees go for the duration. The Grand Trunk Western Railroad has thinned out its work force by 600 men, and the Penn Central, with its largest single customer out of operation, has been affected "seriously" and cut back some of its operations. Several of the advertising agencies that handle G.M. accounts have decreed pay slashes. Chevrolet's agency, Campbell-Ewald, for instance...