Word: tires
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...point about inflated celebrity, the campaign jumped on Obama's seemingly mild suggestion that Americans could save money on gas by inflating their tires properly. In its new hardball mode, McCain's team distributed tire gauges labeled OBAMA ENERGY PLAN, underlining the campaign's contention that Obama offered nothing but more air. For the first time in months, McCain's operation had laid down a clear argument against Obama, which advisers hope to nurture over the coming months. "Most presidential candidates fly at about 15,000 ft. Barack Obama has been living at 30,000 ft.," explains a senior McCain...
...fact, Obama's actual energy plan is much more than a tire gauge. But that's not what's so pernicious about the tire-gauge attacks. Politics ain't beanbag, and Obama has defended himself against worse smears. The real problem with the attacks on his tire-gauge plan is that efforts to improve conservation and efficiency happen to be the best approaches to dealing with the energy crisis - the cheapest, cleanest, quickest and easiest ways to ease our addiction to oil, reduce our pain at the pump and address global warming. It's a pretty simple concept...
...trying to make the tire gauge a symbol of unseriousness, as if only the fatuous believed we could reduce our dependence on foreign oil without doing the bidding of Big Oil. But the tire gauge is really a symbol of a very serious piece of good news: we can use significantly less energy without significantly changing our lifestyle. The energy guru Amory Lovins has shown that investment in "nega-watts" - reduced electricity use through efficiency improvements - is much more cost-effective than investment in new megawatts, and the same is clearly true of nega-barrels. It might...
...just the low-hanging fruit. There are other ways to reduce demand for oil - more public transportation, more carpooling, more telecommuting, more recycling, less exurban sprawl, fewer unnecessary car trips, buying less stuff and eating less meat - that would require at least some lifestyle changes. But things like tire gauges can reduce gas bills and carbon emissions now, with little pain and at little cost and without the ecological problems and oil-addiction problems associated with offshore drilling. These are the proverbial win-win-win solutions, reducing the pain of $100 trips to the gas station by reducing trips...
...Arctic National Wildlife Refuge and until recently opposed new offshore drilling. But now that gas prices have spiked, McCain is running for President on a drill-first platform, and polls suggest that most Americans agree with him. It's sad to see his campaign adopting the politics of the tire gauge, promoting the fallacy that Americans are powerless to address their own energy problems. Because the truth is: Yes, we can. We already...