Word: tiring
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...making an inferior quality radial tire which will subject us to belt-edge separation at high mileage...
...starred Firestone 500 steel-belted radial was sent to the company's top management by Thomas A. Robertson, Firestone's director of development, in September 1973, one year after production started. Despite his memo, others like it and an epidemic of auto accidents apparently caused by the tire's failing, Firestone over the next five years went ahead to make and sell nearly 24 million 500s at about $50 each. All along, the company insisted that the tire had no safety defects...
...NHTSA last year show that top Firestone managers-including President Mario A. Di Federico, who has just announced his resignation-were deeply enmeshed in the several years' effort to deal with and correct the failure problems of the 500 and were, from the beginning, aware of the tire's flaws. The documents show that while Di Federico and virtually all other top executives at one time or another were receiving detailed reports about tire failure from their own production people and major corporate buyers like General Motors and Atlas Tire Co., they still assured the public that...
...September 1976, representatives of Shell, which had been selling the 500 as the "Super Shell Steel Radial," met with Firestone personnel. The Firestone minutes of the meeting say that "due to the problems" of customer returns, Shell was prepared to quit marketing the tire or shift to another supplier, perhaps Michelin...
...list of references to the early troubles of the tire is long. Atlas Tire wrote to the company in 1973: "In the eyes of Atlas, it appears Firestone is coming apart at the seams and drastic action is required." General Motors and Ford both complained strongly about the 500's high rate of failure...