Word: tiring
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...game for amateurs -and the life of a pelotari is short as well as happy. After a few years, shoulders and arms are noticeably deformed by the strain, and biceps bulge almost as large as Sonny Listen's. Few professionals risk playing past 35. When their legs tire and their reflexes slow down, they are likely to catch a pelota where it hurts-like Erdoza, a Basque champion of the World War I era, who was known as "El Fenomeno" until he put a little extra on a forehand one day and wound up whistling through a baseball-sized...
Despite its wide and often imaginative diversification, Goodyear still rolls along on rubber tires, making 2,500 different sizes and styles that account for two-thirds of its business. Last month the company produced its billionth tire, and Goodyear men boast that every carmaker in the Western world uses some of their tires as original equipment. In the U.S. this year, Goodyear will sell a third of the 41 million tires for new cars and a fourth of the 80 million replacement tires. It blankets the country with 73,000 sales outlets and, despite a drop of nearly...
...giant was founded in 1898 by Akron Brothers Charles and Frank Seiberling, who named the company after Charles Goodyear, discoverer of the vulcanizing process. The Seiberlings had the good fortune to hire a young engineering genius named Paul Weeks Litchfield, who came up with a more easily detachable auto tire than any on the market and by 1916 had built the company into the largest tiremaker. Litchfield took full control of the company in 1921, when Wall Street bankers pushed out the Seiberlings on the ground that they had dangerously overextended the company. (The Seiberlings then started another company under...
...charm, Thomas is responsible for Goodyear's modern diversified look, runs the company in tandem with President Russell De Young, 54, an up-from-the-ranks production expert who is heir apparent. "It was like getting the first olive out of the bottle," says Thomas. "Doing research on tires, we found a better way to make a tire rim. We made tires for planes, and our testing led us into airplane brakes, airplane wheels and de-icing systems. Our research in rubber led us to all kinds of new substances, like films...
...Moon. By 1970, predicts Thomas, the world market for passenger tires will be up 50%, for truck tires 35%. Most of this gain will be abroad, but Goodyear, with 40 of its 68 plants outside the U.S., is ready. To make certain of holding its dominant position in the $6.4 billion industry, it has just scheduled its third consecutive $100-million-a-year capital spending program. If necessary, Goodyear is even willing to chase potential customers right into space. It is developing a collapsible space station that will inflate in orbit, and a giant "moon tire" that can roll lightly...