Word: tiring
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...only 1,085,000. But McGraw-Hill thinks the small circulations of its weeklies, fortnightlies and monthlies are parceled out where they count, among businessmen, technicians, scientists, and other specific groups. To advertisers, who pay high space rates, McGraw-Hill plugs the theme of a select audience, e.g., a tire manufacturer is assured that his ad in Bus Transportation will be read only by bus company executives, municipal officials, etc. "We put up a tent," says Editorial Director Ralph Smith, "and tell everyone we're going to put on a certain kind of show and sell admissions so that...
Rubber. Goodyear Tire and Rubber Co., biggest of the tiremakers, saw its sales top $1 billion for the second successive year, and its net bounce from $36.6 to $39 million...
...such cases, came without warning. It could not have mattered whether Stalin was in earnest conference, or playing cards, or asleep. An artery in his brain, no longer able to withstand the pounding of the blood coursing through it under excessive pressure, blew out like a worn bicycle tire. Blood flowed into the brain cells of the surrounding grey matter, clogged them and made them useless. Then the blood began to clot...
...obsolete. Goodrich announced a process that could make rubber 50 times as fast as existing plants. Goodyear announced it was perfecting a new synthetic which might last the life of an automobile. Eight smaller tiremakers, operating as the Copolymer Corp. at Baton Rouge, were reported to have a rubber tire that would last 75,000 miles...
Last week the reformers made another try in the House of Commons, and were countered by Misery Martin with petitions bearing 512,735 signatures. People who want to reform the traditional British Sunday, complained one lady educator, are those who say: "Reading bores us, walking and cycling tire us, family reunions irritate us, museums and picture galleries are too clever for us, and the BBC sometimes expects us to concentrate our attention." The House rejected the reforms by a vote...