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Back during the dusty, tire-patching era of the Pope-Hartford and the Apperson Jackrabbit, the average U.S. citizen seldom got behind an automobile wheel without secretly feeling a little like a man climbing aboard a racing camel or a Mallet locomotive. In the years since, he has gone right on believing that only his innate coolness, intelligence and mechanical aptitude have enabled him to remain the master of the gas buggy. But last week Northwestern University's Traffic Institute had news...

Author: /time Magazine | Title: TRANSPORTATION: The Good Driver | 7/28/1952 | See Source »

...Colored Tires. In New York, the Lefferts Color-Wall Tire Service began processing tire sidewalls to match the color of the car. By vulcanizing a thin strip of rubber to tire sidewalls, the company turns out such hues as robin's-egg blue or Hollywood yellow. Price: $5 per tire...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Jul. 28, 1952 | 7/28/1952 | See Source »

...Synthetic. The Firestone Tire & Rubber Co. began production of a synthetic rubber which it claims is as good as but cheaper than the famed "cold rubber" synthetic now used in making most tires. The new synthetic is usable directly after coming out of the "hot process" tank, eliminates the need for costly refrigeration used in present synthetic processes. Another advantage: the new rubber will cut costs of future construction of synthetic plants...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Jul. 28, 1952 | 7/28/1952 | See Source »

Last week, with his auto plant shut down, 65-year-old Powel Crosley finally threw in the towel. In a stock swap, he turned over 317,077 shares (58% control) to Akron's General Tire & Rubber Co. for the equivalent of $63,400, or 20? a share. (Crosley stock, traded on the Curb, promptly fell nearly a point to 1½.) In partial payment of his $3 million loan, Crosley will keep $1.5 million worth of plant real estate, which he will lease back to the rubber company; the balance of the loan will be paid off with stock...

Author: /time Magazine | Title: MERGERS: Love's Labor Lost | 7/28/1952 | See Source »

...after ten rounds and was lugged off to the dressing room suffering from heat prostration. Robinson, in one of his peak performances, was doing all the work while the heavier (by 15½ lbs.) Maxim was content to bide his time, using his superior weight in the clinches to tire out the challenger. The strategy, such as it was, began to pay off. In Round 13, Sugar Ray, his eyes glazing and his legs rubbery, threw a prodigious right. It missed the target by a yard and Robinson sprawled on the canvas. While Maxim eyed him incredulously, the bell rang...

Author: /time Magazine | Title: Sport: Misfire | 7/7/1952 | See Source »

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