Word: tiring
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...first civilian products to disappear after Korea was the white-wall tire, that symbol of what economists*call "conspicuous consumption." Last week NPA told rubbermen they could make whitewalls again, a sign that conspicuous civilian production was almost back...
...exports to South Africa, including jute bags, in which India has a near world monopoly. South Africa uses 15,000 tons of bags every year for packaging its crops. Negroes and poor whites use them as beds, blankets, carpets and doormats. Now old bags are being patched like tire tubes. A farmer who clothed his Negro laborers in jute, with holes cut for head, arms and legs, was fined not for underpaying and ill-treating his help, but for destroying bags. In desperation, the Malan government went to the black market...
Other independents fumbled around with their styling and interiors; technical improvements were either minor or non-existent. Kaiser for example changed hood ornaments and tacked a chrome-plated tire case on the rear. Studebaker dropped its needle-nose, and Nash swapped its bathtub body for one designd by Italy's Pinin Farina that couldn't help being an improvement...
...select fraternity of corporations with gross sales of more than $1 billion, some new members were admitted last week. Latest additions, on the basis of 1951 tabs: International Harvester, Shell Oil, Goodyear Tire & Rubber (first rubber company to make the grade), Standard Oil of California, National Dairy, Republic Steel. Total membership...
...says, "before I ran into a young man who could answer straightaway, just like that, and with figures to support his answers." The young man was 24-year-old Theodore Houser, a merchandise controller; Wood made him his assistant. As a team, Wood and Houser concentrated on the tire division. In five years, sales increased tenfold, to twice as many tires as Sears, their archcompetitor...