Word: tiring
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...city was in the midst of another vast and significant change. To its agricultural and mineral wealth it was adding a solid industrial base. It now ranks first in four industries: aircraft, motion pictures oil-well equipment, sportswear manufacture. It is second in two: automobile assembly and tire production...
Automobile tire sales were ballooning. A severe winter slump had persuaded tiremakers that they were up against a postwar decline,* and they had gone after customers with talk of new styles and promises of greater comfort. Firestone brought out a low-pressure "super balloon tire", U.S. Rubber an "Innacush" (industrial solid tire), and Goodrich a tubeless tire. But buyers hardly noticed the new offerings; they just needed tires all of a sudden, and standard models were plenty good enough...
...Tire men happily admitted that they had badly misjudged demand. With over 4,000,000 cars and trucks coming off assembly lines this year, they now thought they could sell 80 million tires in the next twelve months. That would keep production one-fourth above the prewar level well into...
Following' the lead of U.S. Rubber, eight other tire producers upped prices 4½% to 7½%. Kaiser-Frazer Corp. became the seventh automaker in six weeks to announce new price increases, ranging from...
...rubber industry, which a year ago cut tire prices 10% but later raised them, was getting ready to raise them again. Up went roller bearings, cable products, plastics, furs. Two-for-15? cigars (Bayuk) were boosted to 9? apiece. The Aluminum Co. of America last week granted a 10% wage increase, promptly raised the basic price of aluminum 1? a Ib. (to 15?), the first price increase in eleven years...