Word: tiring
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That was a new record for John Businessman. Goodyear Tire & Rubber's Paul Weeks Litchlield declared he had "regretfully arrived at the conclusion that a measure of Government control must be introduced. . . . We have failed to take the necessary steps voluntarily so the element of force. Government compulsion, becomes necessary. . . . Our continued decline in employment and purchasing power is leading us into state socialism or complete anarchy." General Electric's Gerard Swope (who. over a year ago. urged industry to do what it may now be forced to do) said: "I repeat that if industry does...
...Gardena, Calif., a Federal Prohibition agent drove past a house, saw a pig stagger out of a ditch, attack an automobile tire, saw another pig try to climb over a fence, decided the pigs were drunk, stopped, investigated, found a still, arrested Dominic Caprini...
...fundamental principle," however, Mr. Firestone admitted there was and never had been "cooperation . . . cordial and constructive." That principle is the making of special brands (third and fourth grade) of tires for chain stores and mail-order houses to market at cut-rate prices. Mr. Firestone also makes third and fourth grade tires but chiefly to enable his dealers to compete. So did Mr. Tew, Mr. Davis and Mr. Litchfield until last fortnight. Then they agreed to drop the cheap lines they market under their own names, tried to coax Mr. Firestone into the scheme. Mr. Firestone would have none...
Said Mr. Firestone to his stockholders: "This new policy abandons the principle of keeping the independent tire dealer competitive in price with special brand tires sold by mail order houses and other distributors. It is impossible for me to understand why these three large companies persist in backing their special brand distributors without regard for their own profits...
...they eliminated their own cheap lines, Mr. Tew, Mr. Davis and Mr. Litchfield simultaneously downed prices on their high grade brands. Not until last week did Mr. Firestone follow suit, and when he did, he cut his cheap tires to mailorder levels. Though the general list-price cut was about 20%, it merely brought quoted prices into line with actual selling prices. Concessions and shading had long ago made the old list-prices a pleasant fiction. Observers last week agreed that Akron's latest upheaval had done little but clear the field for Mr. Firestone and the mail-order...