Word: tiring
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...regular reader of TIME and can appreciate from your article on tires in last week's issue (Aug. 27) just why you wanted the information and I can assure you positively that there are more Sears, Roebuck tires sold today direct to the consumers than any other tire and besides we are making money...
Chief among these competitors were the houses of Montgomery Ward & Co., Inc., and Sears Roebuck & Co. Each announced drastic price cuts. Each advertised huge mileage guarantees. Montgomery Ward's "Super Service Riverside" tire carries a guarantee of 30.000 miles. Sears Roebuck gives its "Super Allstate" an assured life of 25,000 miles, proclaims: "No other manufacturer has dared to write such a guarantee," declares itself "America's Largest Distributor of Tires." But Montgomery Ward counters with the slogan. "World's Biggest Tire Dealer." The tire war seemed localized to the two principal mail order houses. While...
...last week, tire manufacturers took vigorous action to meet the menace of the mail order houses. Two months ago, the dormant Rubber Institute was brought to life under the directorship of onetime Prohibition Commissioner Lincoln C. Andrews. Its first arresting act was the insertion, last week, of large advertisements in 400 daily newspapers. Speaking for 44 companies, Tsar Andrews pungently flayed the mileage guarantee. This practice, so profitable to mail order houses, was branded thus...
...Rejected by standard tire companies as unfair and uneconomical. . . . Abused by unscrupulous drivers. ... An unfair sales inducement rather than a protection for the buyer. . . . There are no miles in a bottle of ink. You cannot put mileage into tires by written guarantees-it must be built...
...first reading, this appeared to be saying, in effect: "We guarantee a tire for so long as nothing happens to it." But closer study revealed this meaning: "We guarantee that so long as a tire has enough rubber and cotton to hold it together, it will not fail because of any defect in material or workmanship...