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...Taylor, a junior high school cheerleader who died in a car accident Oct. 16, 1998, on the way to a homecoming football game outside her hometown of Mexia, Texas. A friend of Taylor's mother was driving that day, and as the tread on the left-rear Firestone ATX tire allegedly peeled off like a banana, the Ford Explorer SUV veered left and rolled over...

Author: /time Magazine | Title: Anatomy of a Recall | 9/11/2000 | See Source »

...most tire companies have successfully done in court over the years, Firestone ruled out a problem with the tires from the start. It also fought hard to keep its consumer-complaints data and lawsuits private, saying it knew of only one accident very similar to Taylor's. But Roberts wasn't buying that. On Nov. 22, 1999, he secured a crucial victory. In a dramatic ruling, state judge Sam Bournias ordered Firestone to hand over any complaints and other lawsuits, as well as employee depositions from those lawsuits, concerning its ATX and Wilderness tires nationwide. In addition, he permitted Roberts...

Author: /time Magazine | Title: Anatomy of a Recall | 9/11/2000 | See Source »

...would come up with a whitewash that companies would use in their defense. But Roberts, spurred on by the dead girl's parents, decided to help NHTSA do its job. Through an official, he let the agency know about his discovery, helping galvanize what would become the second largest tire recall in U.S. history, covering Firestone's 15-in. Radial ATX, ATX II and certain Wilderness models. "Once the cat gets out of the bag," says one of Roberts' fellow attorneys, "it's hard to put it back...

Author: /time Magazine | Title: Anatomy of a Recall | 9/11/2000 | See Source »

Barely a day goes by that its sharp claws don't leave a nasty mark. Frightened by the news, Americans by the hundreds of thousands have put themselves on waiting lists for tire replacements. Auto-repair shops have had to field countless calls from panicked customers clamoring to have their tires checked, worried about every tiny shred, every tear on the tread. Nothing last week allayed those fears. On Thursday NHTSA raised to 88 the total deaths attributed to the defective tires and the number of injuries to 250. Meanwhile, Firestone's voluntary recall has so far replaced only close...

Author: /time Magazine | Title: Anatomy of a Recall | 9/11/2000 | See Source »

...early indications are that Ford is in just as precarious a position as Firestone when it comes to the double sword of political scrutiny and public opinion. Firestone's erstwhile public relations firm, Fleishman-Hillard, apparently sees danger ahead; they dropped Firestone from their client list Tuesday. Meanwhile, the tire giant is calling in a crisis-management company in an attempt to douse their considerable woes...

Author: /time Magazine | Title: The Tire Fiasco: Just a Bump in the Road for Ford? | 9/6/2000 | See Source »

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