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...series Now Who's Boss? Jonathan Tisch, CEO of Loews Hotels, goes to work in one of his own hotels as a room-service waiter and delivers a meal to a guest from Belgium. The Belgian is unfazed to see that he is being videotaped. In America, he must assume, you always get a reality-TV crew with dinner...

Author: /time Magazine | Title: Television: Reality TV Goes To Work | 3/8/2004 | See Source »

...hour is to live it. If only Ehrenreich had pitched the idea to TLC. Instead, the network produced the more capitalist-friendly job-switch series Now Who's Boss? (Mondays, 10 p.m. E.T.), in which CEOs do drudge work at their own companies, critiqued by their employees. For Tisch, flipping omelets and checking in customers was not just educational but good advertising as well. "We're not as large as our competitors," he says, "so we have to use creativity...

Author: /time Magazine | Title: Television: Reality TV Goes To Work | 3/8/2004 | See Source »

DIED. LAURENCE A. TISCH, 80, co-founder of Loews Corp. and former head of CBS; of cancer; in New York City. The Brooklyn-born Tisch began building his empire at 23 by buying a resort in New Jersey. Later, as head of Loews, he oversaw $70 billion in assets, including hotels, tobacco, insurance and watches. He gained control of CBS in 1986 with the support of founder William Paley and oversaw an era of major cost cutting and declining ratings at the so-called Tiffany network before selling the company...

Author: /time Magazine | Title: Milestones Nov. 24, 2003 | 11/24/2003 | See Source »

...General Clark definitely has the flavor-of-the-month status." STEVE TISCH, TV and movie producer, on growing support in the entertainment community for General Wesley Clark, the newest candidate for the Democratic presidential nomination...

Author: /time Magazine | Title: Verbatim | 10/6/2003 | See Source »

...couldn’t ask for a better way to close out my crew season,” Tisch said. “It’s like a dream...

Author: By Jessica T. Lee, CRIMSON STAFF WRITER | Title: Men's Lightweights Capture National Title | 6/5/2003 | See Source »

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