Word: titanic
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Died. Gottlieb Duttweiler, 73. Swiss merchant titan who built the $250 million-a-year Migros cooperative food chain (also taxi fleets, sewing machines, Mi-grol gas and oil) by showing the Swiss how to fight price wars, then gave his super-marketing venture to his customers as their gain; of a heart attack; in Zurich...
...good management that has done it. Though they would rather submit to the thumbscrew than say so publicly, executives of rival auto companies privately concede the superiority of G.M.'s organization. Says one Detroit titan famed for his aggressive competition with G.M.: "General Motors is the best managed organization in American industry-or, for that matter, anywhere in the world." Says another Big Three executive: "The General Motors system is so well thought out that you could run almost any business in any field successfully by using the G.M. philosophy, method and standards of organizational living...
...Titan II is far more than just an improved model of the much criticized Titan I. During the development of Titan I, Aerojet-General, which built Titan II's engines; stored up dozens of new ideas for an advanced missile; instead of dribbling them into the Titan I, it saved them for a brand-new missile. Titan II is considerably bigger (102 ft. high) than Titan I or Atlas, has greater thrust (430,000 Ibs. v. the Atlas' 360,000 Ibs.) and has far fewer gadgets that can go wrong. Says Aerojet-General's A. L. Feldman...
Moment's Notice. What makes Titan II unique is a storable fuel that requires no lox (liquid oxygen) and enables the missile to be ready to fire at a moment's notice. Lox, which is used in the Atlas and Titan I, is cheap and an efficient oxidizer, but its extreme cold ( - 297°F.) and its eagerness to boil away make it troublesome and unreliable. Instead of this chemical bad actor, Titan II uses nitrogen tetroxide as an oxidizer and a mixture of hydrazine and UDMH (unsymmetrical dimethylhydrazine) as fuel. Both are liquids that can be stored...
Hypergolic Ignition. Besides being storable, Titan II's fuels are "hypergolic." This fancy word, too newly coined to be included in most dictionaries, means that the two liquids start burning furiously as soon as they come in contact. No igniting system is needed, and this advantage eliminates a missile designer's nightmare. Kerosene and lox, the commonest missile fuels, do not ignite on contact; furthermore, if they do not burn promptly, they form a powerful explosive mixture that can blow a missile to shreds...