Word: titanium
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Dates: during 2000-2009
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...plastic dolls were in attendance last week when Steve Jobs showed off the iBook's smaller, wiser exterior on Apple's Cupertino, Calif., campus. After the runaway success of his superslim titanium G4 Powerbook, it seems Jobs has finally figured out what the public wants in a laptop computer. The new iBook looks and feels very much like a titanium Powerbook that went through a compactor and got drenched in milky-white plastic. This is not a bad thing. The newcomer is 1.3 in. thick--a mere 0.3 in. deeper than the titanium model, yet has shed about...
Best of all, iBook will save you around 2,000 big ones. Running from $1,299 for bare bones to $1,799 for a version that plays DVDs and burns CDs, it won't break the bank like a $2,599 to $3,997 titanium model. Did Apple make sacrifices for that price? Sure. The screen is only 12 in., though it has excellent resolution. And you have to put CDs on a tray rather than slot them in like bread in a toaster...
...They drop miniscule hints, like "think titanium powerbook. It's as big as that." Meanwhile, rumors start spreading virally on the Mac loyalist websites. It's going to be a widescreen iMac, says one. No, they're going to announce a nationwide chain of Apple boutiques, argues another. Now you're in a state of hyped-up curiousity. And there's nothing better suited to Jobs' dance of the seven veils than a room of hyped-up, curious people...
...maybe the scaled-back nature of the show means more than that. Perhaps Apple is tentatively reaching the conclusion that it doesn't matter how much hoopla gets thrown up around a product: it will rise and fall on its own merits. The G4 cube and the G4 titanium Powerbook were launched with equal mystery and equal fanfare, six months apart. Both looked eminently cool when Jobs pulled back the veil. Yet the cube tanked tremendously, tearing a huge hole in Apple's year 2000 profits, while the Powerbook sold like lemonade during a rolling blackout, driving Apple...
Sometime in the next 10 weeks, surgeons will remove the heart from a dying cardiac patient and replace it with the device seen at right--the first fully implantable, entirely self-contained mechanical heart. The $75,000 pump is a technological tour de force. Fashioned of titanium and plastic, it is powered by a wallet-size battery pack that transmits energy to a coil under the skin. Patients should be able to walk, shower, even return to work--as long as they recharge every four hours. AbioMed hopes to install more if the experimental design works reliably and delivers good...