Word: titanium
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...plastic dolls were in attendance last week when Steve Jobs showed off the iBook's smaller, wiser exterior on Apple's Cupertino, Calif., campus. After the runaway success of his superslim titanium G4 Powerbook, it seems Jobs has finally figured out what the public wants in a laptop computer. The new iBook looks and feels very much like a titanium Powerbook that went through a compactor and got drenched in milky-white plastic. This is not a bad thing. The newcomer is 1.3 in. thick--a mere 0.3 in. deeper than the titanium model, yet has shed about...
...They drop miniscule hints, like "think titanium powerbook. It's as big as that." Meanwhile, rumors start spreading virally on the Mac loyalist websites. It's going to be a widescreen iMac, says one. No, they're going to announce a nationwide chain of Apple boutiques, argues another. Now you're in a state of hyped-up curiousity. And there's nothing better suited to Jobs' dance of the seven veils than a room of hyped-up, curious people...
...maybe the scaled-back nature of the show means more than that. Perhaps Apple is tentatively reaching the conclusion that it doesn't matter how much hoopla gets thrown up around a product: it will rise and fall on its own merits. The G4 cube and the G4 titanium Powerbook were launched with equal mystery and equal fanfare, six months apart. Both looked eminently cool when Jobs pulled back the veil. Yet the cube tanked tremendously, tearing a huge hole in Apple's year 2000 profits, while the Powerbook sold like lemonade during a rolling blackout, driving Apple...
Sometime in the next 10 weeks, surgeons will remove the heart from a dying cardiac patient and replace it with the device seen at right--the first fully implantable, entirely self-contained mechanical heart. The $75,000 pump is a technological tour de force. Fashioned of titanium and plastic, it is powered by a wallet-size battery pack that transmits energy to a coil under the skin. Patients should be able to walk, shower, even return to work--as long as they recharge every four hours. AbioMed hopes to install more if the experimental design works reliably and delivers good...
...fourth most abundant metal in the earth's crust, titanium surely deserves the attention it is enjoying. The birth of titanium cool probably started in 1997, when architect Frank Gehry used it in abundance for the Guggenheim Museum in Bilbao, Spain. Until then, the metal had been largely under cover. During the cold war, it was used primarily to build aircraft. When this need abated, the titanium industry promoted its other uses. Up to four times as strong as steel and half the weight, titanium is ideal for tennis rackets and skis. More cost-efficient ways to cut the metal...