Word: titleist
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Dates: during 1990-1999
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Over the past four years, Boyda has followed one tradition without fail--he always marks the ball the same way, with one dot above the 'Titleist' logo and one below. But golf has also left a lasting imprint on both players, carrying them through the bumps of a season toward the arc of their future...
...also happens to have dark skin and an incandescent personality. The prospect of his success in a nearly all-white sport gives him a marketing potential as remarkable as his distance off the tee. Thus Nike and the golf-ball maker Titleist combined to guarantee Woods a reported $43 million during the next five years for product endorsements. While other golfers like Arnold Palmer, Jack Nicklaus and Greg Norman have parlayed their championship standings into huge fortunes made off the course, Woods has the potential to take that money-spinning skill to a new level. Even though golf lacks...