Word: titleists
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...from Titleist, dominates the golf-ball market, but worthy competition has emerged. Bridgestone's Tour B330 ($54 a dozen) has a seamless cover that limits swirling in the air, while the paper-thin cover of the Srixon Z-UR ($55) allows for a bigger elastic core, giving the ball more distance...
...Sports-equipment giant Nike was left in the rough as world No. 1 golfer Tiger Woods - whom the company sponsors with a reported $100 million - announced that he was ditching its specially developed driver and returning to an old club made by archrival Titleist. The reason: he's won only two of the seven majors that he's played with the Nike club, compared to five of six with the Titleist...
...three years ago and, remarkably, has already pulled down 5% of the market. Part of Nike's secret is a simple technological shift to a solid-core rubber ball, which travels considerably farther than the conventional ball, made of wound rubber bands. Other companies have moved to similar balls. Titleist's Pro V1 solid-core balls are now so popular that they are being rationed to retailers...
...seven months earlier, at age 20, and captivated the game and its fans as no rookie ever had. He had won four of the 15 PGA Tour tournaments he entered, earning $1.8 million in prize money and some $60 million in endorsement contracts from the likes of Nike and Titleist. At the Masters, against the best golfers in the world, he had virtually lapped the field, winning by a record 12 strokes. He was being hailed as the next Jack Nicklaus, who is considered the greatest golfer of all time...
After leaving Stanford, Woods electrified the PGA Tour. He joined the Tour in late August of 1996 and immediately won two tournaments that fall. He signed $60 million worth of deals with Nike, Titleist and others. And he became miserable...